宋苏娟

出生年月

1994.09

籍贯

河南周口

民族

汉

学位

博士

职称

特聘副教授

电话

E-mail

41540@sicau.edu.cn

传真

联系地址

四川省成都市都江堰市建设路288号

研究方向

农产品供应链管理，数字平台运营管理

个人简历

教育状况：

2022.09-2026.06  同济大学，管理科学与工程专业，博士

2025.08-2026.06  新加坡国立大学，联合培养博士

2019.08-2022.06  四川农业大学，企业管理专业，硕士

工作经历：

2026.08-至今 四川农业大学商旅学院

著作论文：

[1] Song Sujuan, Duan Yongrui*, Huo Jiazhen, (2026). To persuade or not? Equilibrium analysis of livestreaming demonstration strategy with product returns. Transportation Research Part E: Logistics and Transportation Review. 209, 104766. https://doi.org/10.1016/j.tre.2026.104766. (SSCI/SCI）.

[2] Song Sujuan, Duan Yongrui*, Huo Jiazhen, (2026). Redemption-in-store or ship-to-home? Order fulfillment mode choice of physical retailing with live streaming selling. Asia Pacific Journal of Marketing and Logistics. 1-25. (SSCI）.

[3] Song Sujuan, Duan Yongrui*, Huo Jiazhen, (2025). Should physical retailers adopt livestreaming for selling e-vouchers? An unplanned purchase perspective. Asia Pacific Journal of Marketing and Logistics. 1-21. (SSCI）.

[4] 宋苏娟,彭卫*,曾余洋, (2025).考虑投机退货行为的零售商销售定价模式研究[J/OL]. 运筹与管理,1-8 [2025-12-25].https://link.cnki.net/urlid/34.1133.g3.20251223.1355.002. (CSSCI）.

[5] 宋苏娟,彭卫*,王冲, (2025). 考虑凑单退货的零售商不完全互补产品促销定价决策.

运筹与管理, 34(05), 23-30. (CSSCI）.

[6] 宋苏娟,彭卫*,王冲,张敏杰, (2023). 顾客凑单退货环境下平台零售商促销定价决策研究.运筹与管理, 32(07), 99-106. (CSSCI）.

[7] Song Sujuan, Peng Wei*, Zeng Yuyang, (2025). Research on promotional pricing decisions of retailers considering customers’ add-on items return behavior. RAIRO-Operations Research, 59(2), 967-984. (SCI）.

[8] Song Sujuan, Peng Wei*, Zeng Yuyang, (2023). Optimal pricing strategy of retailers considering speculative customers’ add-on items return behavior with cross-store full-reduction promotion. RAIRO-Operations Research, 57(2): 551-569. (SCI）.

[9] Song Sujuan, Peng Wei*, Zeng Yuyang, (2022). Optimal add-on items recommendation service level strategy for e-commerce platform with full-reduction-promotion. RAIRO-Operations Research, 56(2):1031-1049. (SCI）.

[10] Zhang, Yangguang, Zou Fang, Peng Wei, Song Sujuan, Wang Chong. (2024). Research on pricing and return strategy of platform provider under full-reduction promotion. RAIRO-Operations Research, 58(6), 5441-5466. (SCI）.

[11] Zeng Yuyang, Zhang Ruirui, Yang Liang, Song Sujuan. (2021). Cross-domain text sentiment classification method based on the CNN-BiLSTM-TE model. Journal of Information Processing Systems, 17(4), 818-833. (EI期刊）.

专著教材：

[1]  王冲，陈旭，陈静，王莉莉，宋苏娟，陈星宇，等, (2025). 《易逝品供应链决策——基于顾客退货背景》. 北京：科学出版社.

国际学术会议：

[1] Song Sujuan. Supply Chain Coordination for Live-streaming E-commerce: Risk Penalty vs. All-or-nothing. 2024 Annual Conference of Production & Operations Management Society (第34届POMS). 2024, 美国明尼苏达，明尼阿波利斯， (现场宣读论文).

[2] Song Sujuan. The 3rd Workshop on Empirical Operations Management, January 8-9, 2026, National University of Singapore, Singapore.

科研项目：

[1] 国家自然科学基金面上项目，新消费背景下实体零售的内容型渠道策略及定价和库存决策，参与

[2] 国家自然科学基金面上项目，新消费背景下考虑新型内容服务的产品定价与服务决策研究，参与

[3] 国家自然科学基金面上项目，顾客退货环境下基于期权合同的易逝品供应链优化与协调，参与